Market Research Fieldwork & Data Processing

Reliable decisions start with reliable data.

Momentum is Indonesia's independent field operations partner — turning disciplined sampling, supervision, and verification into data your organization can act on with confidence.

1999
Research heritage
25+ yrs
Field experience
Nationwide
Coverage across Indonesia

Our Verification Chain

1
Sampling
Strict adherence to methodology
2
Recruitment
Genuine, criteria-matched respondents
3
Interview
Complete, accurate collection
4
Supervision
Consistent quality in the field
5
Validation
Genuine, compliant interviews
6
Data Processing
Clean, analysis-ready datasets
Trusted by leading organizations
AHM
Danone
BCA
Unilever
Toyota
L'Oréal
Yamaha
+ 15 more
Why it matters

Why reliable data is hard to obtain

Reliable data depends on every stage of the research process. A single weak link — a shortcut in sampling, a rushed interview — can quietly distort the entire picture.

01
Sampling iconSampling

Ensuring strict adherence to the sampling methodology. Fieldworkers may be tempted to substitute respondents or choose more convenient locations to save time and effort.

02
Recruitment iconRecruitment

Finding respondents who genuinely meet the screening criteria. Eligible respondents are increasingly difficult to recruit, and refusal rates continue to rise.

03
Interview iconInterview

Collecting complete and accurate information from every respondent. Interview quality depends on interviewer competence, respondent engagement, and well-designed research instruments.

04
Supervision iconSupervision

Ensuring every interview follows the approved procedures. Maintaining consistent quality across interviewers and locations is a continuous challenge.

05
Validation iconValidation

Verifying that every interview is genuine and compliant. Detecting fabricated interviews and field irregularities requires rigorous quality control.

06
Data Processing iconData Processing

Preparing a clean and analysis-ready dataset. Coding, editing, and data processing errors can affect the quality of the final deliverable.

The cost of poor field execution

It doesn't start in the boardroom. It starts in the field.

Every shortcut. Every assumption. Every missed check. It all adds up.

Poor Field Execution icon
Poor Field Execution
Shortcuts, skipped steps, inaccurate interviews, weak supervision.
Unreliable Data icon
Unreliable Data
Incomplete, biased, inconsistent, or even fabricated.
Misguided Insights icon
Misguided Insights
The true picture is distorted. The story we tell is wrong.
Poor Business Decisions icon
Poor Business Decisions
Decisions are made with confidence — but on the wrong data.
Real Business Impact icon
Real Business Impact
Wasted budget. Lost customers. Missed opportunities. Damaged reputation.
Alert iconBAD DATA IS NOT JUST A RESEARCH PROBLEM. IT'S A BUSINESS RISK.
Assure iconMOMENTUM ENSURES DISCIPLINE IN THE FIELD
SO YOU CAN MAKE DECISIONS THAT DRIVE RESULTS.
Our belief

Integrity is our way of life

At Momentum, integrity is not just about the data. It is how we think, how we act, and how we build trust every day. Integrity drives our people, defines our process, and delivers the reliable data that is Momentum.

In People icon

In People

We do the right thing, always.

In Process icon

In Process

We follow the procedures without compromise.

In Data icon

In Data

We protect the truth in every record.

About Momentum

Specialized by design. Trusted by choice.

Momentum was created to meet a clear need in the market: independent, specialist field operations delivered with integrity, consistency, and scale.

1999

Research Excellence

PT Riset Prima Indonesia provided full-service research while gradually supporting field-only projects.

2009

Specialization

Growing demand from international agencies led to the establishment of Momentum as a dedicated field operations company.

Today

Trusted Partner

Momentum serves research agencies and corporate clients independently, supporting projects across Indonesia and around the world.

We don't just collect data. We deliver reliable insights that drive confidence and better decisions.

Integrity First icon

Integrity First

We do the right thing, every time.

Process Excellence icon

Process Excellence

We follow the process without compromise.

Data You Can Trust icon

Data You Can Trust

We protect the truth in every record.

Partnership Mindset icon

Partnership Mindset

We earn trust through transparency and accountability.

Our services

What can Momentum do for your organization?

Every service is delivered with our commitment to INTEGRITY, CONSISTENCY, and QUALITY.

Qualitative Fieldwork

We explore the reasons behind people's thoughts, feelings, and behaviors — Explore Why.

Focus Group Discussion
In-Depth Interview
Mini Group
Ethnography
Accompanied Shopping
Mystery Shopping
Consumer Connection
Home Use Test (HUT)
CapabilityWhy it matters
Offline & Online FacilitiesFlexible execution across different research settings.
Experienced Moderator NetworkAccess to moderators with expertise across industries and respondent profiles.
Nationwide Recruitment NetworkReliable recruitment in major cities across Indonesia.
Professional Field CoordinationSeamless scheduling and participant management.
Rigorous Quality ControlEvery session is monitored to ensure research objectives are met.
Comprehensive Logistics SupportVenue, incentives, recording, streaming, and documentation handled professionally.

Quantitative Fieldwork

Reliable measurement through disciplined field execution — Measure What.

Probabilistic Sampling Survey
Face to Face Interview
Telephone Interview
Self Administrative Survey
Internet Based Survey
Home Use Test (HUT)
Central Location Test (CLT)
Retail & Outlet Audit
CapabilityWhy it matters
Methodology & Field Execution ExpertiseTranslate research methodologies into practical and reliable field execution plans.
Advanced Data Collection TechnologySupport for CAPI, CATI, and CAWI.
Nationwide Interviewer NetworkExperienced interviewers available across Indonesia for projects of varying scale and complexity.
Professional Project ManagementEfficient coordination of interviewers, supervisors, timelines, and project deliverables.
Rigorous Quality AssuranceMulti-level supervision, back checks, validation, and real-time field monitoring.
Scalable Field OperationsCapable of mobilizing projects across multiple cities with consistent quality and timely delivery.

Desk Research

Turning publicly available information into actionable business knowledge — Secondary Information.

Industry Landscape Review
Competitor Profiling
Communication & Media Monitoring
Consumer Trend Analysis
Digital & Social Media Review
Regulatory & Market Review
Customized Desk Research
Internet Information Collection
CapabilityWhy it matters
Marketing & Research ExpertiseEnsures information is interpreted with a marketing perspective and transformed into meaningful business insights.
Internet Data CollectionGather information from company websites, online media, blogs, forums, and social media for a comprehensive market view.
Automated Data CrawlingLeverage programming expertise for efficient, large-scale data collection where applicable.
Dedicated Information Processing TeamOur team conducts in-depth internet searches and organizes complex information that cannot be fully automated.
Structured ReportingDeliver findings in clear, well-organized, and actionable reports tailored to management and business decisions.
Ethical Information CollectionAll information is obtained from publicly available sources in a legal, transparent, and ethical manner.

Data Management

Helping organizations get more value from the data they already own.

Ready-to-Use Dataset
Customized Reporting
Dashboard Development
Excel / SPSS / CSV Output
CapabilityWhy it matters
Data Cleaning & ValidationEnsure complete, accurate, and reliable data before reporting and analysis.
Flexible Data ProcessingTransform raw operational data into structured datasets tailored to business needs.
Data IntegrationConsolidate data from multiple sources into a consistent reporting structure.
Customized Report DesignPresent information in formats that support management and operational decisions.
Dashboard DevelopmentBuild interactive dashboards that provide timely and meaningful business information.
Multi-Platform DeliveryDeliver outputs in Excel, SPSS, Power BI, CSV, and other client-preferred formats.
We don't replace your system — we complement it. Accurate · Timely · Reliable · Actionable.
Our approach

How we deliver quality

Reliable outcomes are built through uncompromising commitment to quality and disciplined execution.

1Execution Planning

Align our budget, manpower, technology, and timeline to the required methodology, expected outcomes, and project schedule.

Quality means putting client objectives first.

We organize our resources to deliver the results our clients expect.

2Field Briefing

Align every team member with the methodology, research instruments, quality standards, client expectations, and project schedule.

Quality begins with understanding.

We ensure every team member understands the purpose, expectations, and standards before execution begins.

3Execution

Align every action with the approved execution plan while maintaining quality through supervision, monitoring, and quality control.

Quality is built through consistency.

We execute every project with the same commitment and attention to detail, regardless of size or complexity.

4Deliverables

Align every deliverable with agreed client requirements, ensuring it is complete, accurate, and ready for the client's intended use.

Quality builds long-term partnerships.

We deliver our best work to become a reliable partner our clients can trust.

Quality assurance

Independent quality. Independent verification.

Reliable data requires more than experienced field teams. It requires an independent quality assurance system that verifies every stage of execution.

Independent Organization icon
01 — Independent Organization

Quality begins with independence.

Our Quality Assurance team operates independently from Field Operations, with separate responsibilities and career development — promoting objective verification and minimizing the risk of compromise.

Multi-Layer Verification icon
02 — Multi-Layer Verification

Quality is verified, never assumed.

Quality assurance is performed throughout the execution process. Multiple verification points help ensure every project follows the approved methodology and quality standards.

Standardized Procedures icon
03 — Standardized Procedures

Quality comes from consistency.

Every project follows the same structured quality assurance procedures, regardless of project size, methodology, or client.

Assure iconQuality Assurance is not the final step.
It is integrated throughout the entire execution process.
The process

Our standard quality assurance process

Every completed interview follows a structured verification procedure before it becomes part of the final deliverable.

1Respondent Verification
Home visit confirmation
Phone QC when unable to meet
2Interview Verification
Screening questions
Interview process quality check
Validity check
3Compliance Verification
Length of interview
Topic of interview
Use of stimulus (if any)
Assure iconEvery interview must pass quality verification before becoming reliable data.
Working with Momentum

What you can expect

Understanding what you will receive and when to expect it is the foundation of a successful partnership.

Qualitative Fieldwork icon Qualitative Fieldwork
What you receive
  • Audio, video, photo & document recordings
  • Interview transcripts (optional)
  • Research report (optional)
Typical timeline
2 – 3 weeksFrom field briefing to actual discussions / interviews
Quantitative Fieldwork icon Quantitative Fieldwork
What you receive
  • Clean dataset (Excel / SPSS / CSV)
  • Tabulation (optional)
  • Research report (optional)
Typical timeline
≈100 respondents / city / 10 daysDepends on sample size, respondent profile, and city coverage
Desk Research icon Desk Research
What you receive
  • Ready-to-use dataset
  • Comprehensive research report
Typical timeline
4 weeksFor ready-to-use dataset
6 weeksFor comprehensive research report
Data Management icon Data Management
What you receive
  • Ready-to-use dataset
  • Customized reporting
  • Dashboard
Typical timeline
7 – 10 daysReady-to-use dataset
≈2 weeksCustomized reporting
Up to 1 monthDashboard development
We Deliver on Time iconWe deliver on time without compromising the quality our clients expect.
Our people

Meet the team behind Momentum

Experienced leaders with specialized expertise in research operations, quality assurance, and data management.

Executive Leadership
Dewi Tania
Dewi Tania
President Commissioner
PT Riset Prima Indonesia
Ardi Wirdamulia
Ardi Wirdamulia
President Director
PT Riset Prima Indonesia
Hendro P. Masori
Hendro P. Masori
Managing Director
Momentum
Budi Santoso
Budi Santoso
Operations Director
Momentum
Department Leaders
Debbie Sagita
Debbie Sagita
Qualitative Fieldwork
Purwanto
Purwanto
Quantitative Fieldwork
Riswan
Riswan
Data Management
Agustina Yusuf
Agustina Yusuf
Qualitative Quality Assurance
Iwan Nurjaya
Iwan Nurjaya
Quantitative Quality Assurance
Trusted by leading organizations

For more than a decade, organizations across industries have trusted Momentum

To deliver reliable fieldwork, data management, and research support.

Get in touch

Let's talk about your next project

For quotations and more information, please contact our office — our team typically responds within one business day.

Office Address icon

Office Address

Palma One Building, Suite 501
Jl. HR. Rasuna Said Kav X2 No. 4
Jakarta Selatan – 12950, Indonesia

Phone icon

Phone

021-5228350 / 51

Fax icon

Fax

021-5228352

Email icon

Email

contact@momentum-indonesia.com

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